BOSTON, MA (WBZ-AM) -- When was the last time you received a satisfactory apology from someone you didn’t know?
Not the kind of routine apology you might get from someone who inadvertently lets the door close on you.
I’m talking about big apologies for big offenses, especially from giant corporations guilty of dishonestly exploiting you for profit for years as part of their business plan. You know, like Facebook.
“I’m sorry” apparently doesn’t come easy to Mark Zuckerberg, the CEO of Facebook; it’s as alien to him as proper business attire. He couldn’t bring himself to put the words in his initial Facebook apology last week, and when he did utter them in a TV interview later on, it sounded as if they were being extracted from his throat with forceps.
But lo and behold, there in the Sunday paper was a full-page ad with a four-letter Zuckerberg signature on it apparently apologizing for its latest whopper data breach. “This was a breach of trust, and I’m sorry we didn’t do more at the time,” he – or, more likely, his lawyers – wrote.
This is, of course, thoroughly disingenuous.
Zuckerberg has much, much more than that to be apologizing for. Misuse of personal data has been the company’s trademark for years. And contrary to his effort to consign the offenses to the past, Facebook has been caught out on multiple offenses in just the past year.
Zuckerberg’s full-page ad cost him an estimated $150,000 per placement. But the apology it contains isn’t worth a dime.
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