Don't Laugh At The First Lady's 'Be Best' Initiative

Melania Trump first lady rose garden Be Best program initiative

(Win McNamee/Getty Images)

BOSTON (WBZ-AM) -- First Lady Melania Trump detailed how she wants to use her public platform yesterday, unveiling a public campaign she calls “Be Best.” The goal: encourage and help parents to teach kids “the importance of social, emotional, and physical health…by promoting values such as healthy living, encouragement, kindness, and respect.”

Predictably, the critics were quick to pounce, pointing out that Mrs. Trump’s husband is not always the best role model for some of those qualities. Keep in mind, First Lady initiatives are often ridiculed at first; think of Nancy Reagan’s “Just Say No” anti-drug campaign, or Michelle Obama’s anti-obesity “Let’s Move” effort.

But it might be a better idea if the cynics put a sock in it and listened to what Mrs. Trump is saying.

She notes that “in today’s fast-paced and ever-connected world, children can be less prepared to express or manage their emotions and often times turn to forms of destructive or addictive behavior such as bullying, drug addiction or even suicide.”

This is right on point, and ought to terrify every American.

It is long since clear that the internet and smartphone have unleashed pathological behaviors that are very damaging to kids, and to some adults as well. Almost every parent of young children I’ve talked with lately has expressed grave concern about what that phone might do to their kids, and struggled with questions of whether or not to let them have one, when to do so, and with what restrictions.

We’ll see if Mrs. Trump’s campaign has legs, but there’s no reason to laugh off her effort.

She’s highlighting one of the most important social problems of our time.

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Keller @ Large

Keller @ Large

Jon Keller is a WBZ TV & Radio political analyst. Read more

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