The Corporate Spin That No Longer Works

Buzzwords Buzzword

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BOSTON, Mass (WBZ-AM) —  Our world is full of buzzwords, especially in the spin-laden universes of politics and business.

If I had a dollar for every time I’ve heard a politician or corporate CEO boast about their “transparency,” I’d be spending the winter in Miami Beach.

Close behind it, another buzzword, designed to reassure the public that the great power government and big business wield over your lives is somehow held in check by the magic power of “accountability.”

As a political reporter, I’ve been rolling my eyes for years at bureaucratic claims of transparency and accountability. Go ahead and try using the federal and state laws that require responsiveness to freedom of information requests if you want a taste of how grudging and – often – non-existent their transparency and accountability really is.

And lately, the executives who run the big tech monopolies have been giving the pols a run for top hypocrisy honors.

Once again this week, aggressive reporting has disclosed what a sham the repeated claims of concern over privacy breaches and manipulation by bad actors by the top brass at Facebook.

The best case scenario for self-proclaimed do-gooders Mark Zuckerberg and Sheryl Sandberg is that they turn out to be way, way over their heads trying to run their business ethically.

As Sen. Richard Blumenthal puts it: “Their mantra has been ‘we’re different, we’re special, we’re tech, all we do is good,” but instead, “they do a lot of harm and in fact they cover up the harm they do.”

And don’t get me started on the scam Amazon and the sainted Jeff Bezos just pulled with their bogus “nationwide search” for new headquarters sites.

These greedy folks have gotten a pass for years in part due to their slick use of buzzwords.

Increasingly, their critics are sending a new message: buzz off.

You can listen to Keller At Large on WBZ News Radio every weekday at 7:55 a.m. Listen to his previous podcasts on iHeartRadio. 

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Keller @ Large

Keller @ Large

Jon Keller is a WBZ TV & Radio political analyst. Read more

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