Beto O'Rourke at SXSW. (Matt Winkelmeyer/Getty Images for SXSW)
BOSTON (WBZ NewsRadio) — There will be plenty of opportunity ahead to dissect the candidates for president.
So I’ll leave the excruciating analysis of Beto O’Rourke to the Twitter crowd for now.
But I did notice that the former Texas congressman doesn’t hesitate to place himself in generational context.
He was born in 1972, right in the middle of Generation X, and if elected he’d be the first president from that cohort.
We know what it’s like to have Greatest Generation presidents (Reagan and Bush Sr.) a Silent Generation one (Jimmy Carter), and three Baby Boomer presidents in a row (yes, Boomers, Donald Trump was born right on the cusp).
But what would it mean to have a Gen-Xer president?
This generational stuff is a gross generalization, but it’s still interesting to note that Gen-Xers have already been outnumbered by Millenials, are stuck unfairly with the slacker tag, and in part because of that bad rap, are routinely ignored by advertisers.
According to one expert in AdWeek Magazine, Generation X “doesn’t like to think of itself as a generation.”
That could be a problem for Congressman O’Rourke.
Once Darwin’s rules start narrowing the Democratic field down, you’re going to need cross-generational appeal to survive.
O’Rourke may struggle with the same Boomers who invented the slacker tag.
And will Millenials really rally behind a 46-year-old who dresses like he’s 26?
To make it in a multi-candidate race, you’ve got to have a base.
We’ll soon see if Beto O’Rourke really has one.
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