Massachusetts Consumers Encouraged To Shop Local This Holiday Season


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BOSTON (WBZ NewsRadio) – With Black Friday around the corner, there is another major shopping day of which to be aware.

The National Federation of Independent Business (NFIB) is encouraging Massachusetts consumers to shop local for Small Business Saturday, which is November 27. This comes as many small-business owners across the Commonwealth are still dealing with the residual impact of the pandemic.

“Massachusetts’ small businesses are still under a tremendous amount of pressure right now,” said Christopher Carlozzi, NFIB state director in Massachusetts. “Small Business Saturday encourages consumers to shop and dine locally, exactly what many of them need heading into the holiday shopping season.”

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The NFIB’s latest findings from its special Covid-19 polls showed 62% of small-business owners said supply-chain disruptions are more worse now than they were three months ago. 90% of these owners expected the problem to continue for the next five months or longer.

“Our communities always benefit from shopping small, but with the ongoing impacts of the pandemic, it is more important than ever that consumer dollars are spent in local shops and restaurants,” Carlozzi continued. “While many small businesses were forced to close their doors last year, recent challenges include a severe labor shortage and significant disruptions in the supply chain.”

In addition, the NFIB’s Small Business Economic Trends report found the percentage of owners expecting better business conditions fell to its lowest level since November 2012.

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