Valentine’s Day On The Cheap: KISS Principle

BOSTON (WBZ-AM) -- It is much more fun to talk about Valentine’s day than it is to discuss taxes. And starting a week ahead I thought I would give all of you procrastinators a head start this year to making an impression on your Valentine.

Valentine’s Day is next Wednesday the 14th! And if you are thinking of taking your sweetie out to dinner it may already be too late to make a reservation. Try Friday, Saturday lunch or Sunday Brunch this week or next and make it a Valentine week.

The Valentine candy, cards and decorations have been in the stores since before Christmas Eve.

There are ads everywhere and many of them wanting you to splurge on big-ticket items like diamonds!

Many folks out there profusely proclaim a dislike for this holiday. And I understand why. Valentine’s Day once upon a time was a simple holiday.

Wedged between Christmas and Easter all that was expected was a card and perhaps flowers for the person you fell in love with. Not anymore. Retailers and the card industry have seen fit to create a major holiday with lots of spending.

And it is not just for your one true love; it includes your kids, grandkids, little sister, grandmother, your mom, dad, the dog, the cat, the next-door neighbor, the in-laws, your best friend and every kid in the third grade gets a card. I’m surprised the card industry hasn’t found a way to include your ex and the UPS driver.

Last year over half of us (55%) celebrated Valentine's Day and spent almost $20 billion. According to the National Retail Federation, the average consumer spent $137 on Valentine's Day.

Men spend more money on gifts than women by almost 2 to 1. Maybe they were just trying to make up for that flat screen TV they bought to watch the Super Bowl yesterday.

You can give your love freely but most Valentine gifts do cost money. I think Valentine’s Day should be a fun day to celebrate love without a huge price tag, especially if you are still paying off Christmas gifts.