Wayfair Announces Made-Up Shopping Holiday, Way Day

Boston company Wayfair, Inc., one of the world’s largest online retailers of goods for the home, announced today that they will be offering their lowest prices of the year, along with free shipping, on “Way Day,” a retail event on Wednesday, April 25.

“We are looking to put a new retail holiday on the map that celebrates home. Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said Steve Oblak, the company’s chief merchandising officer. “Many are also readying their homes for sale or moving into new ones. During Way Day, we’ll offer the best door-buster prices at a time when we know our customers value it most. We have partnered with our suppliers to source the best deals on the most popular products across all categories of furniture, décor, outdoor living and home improvement just in time for spring.”

Way Day will start at 12 a.m. on April 25 with the company’s lowest prices since Black Friday on more than 70,000 products, as well as doorbuster deals every six hours.

“Wayfair has always been dedicated to delivering its customers a tremendous selection of home goods and home improvement products at great value, which includes running a variety of promotional events each month. However, with the launch of Way Day, we’re offering the steepest savings possible at a time of year that makes the most sense,” added Oblak. “As an e-commerce retailer, we are uniquely positioned to quickly and easily source deals on products people want for their homes right now. We can meet our customers where they are with the deals they want, when they want them. Way Day is an exciting opportunity for us to offer an even better shopping experience that our customers can look forward to each year.”

Wayfair credit card holders who shop Way Day deals will earn triple points on all purchases made with their card, which can be used towards future orders.

See wayfair.com/wayday for more details about Way Day.

SOURCE: Business Wire

Sponsored Content

Sponsored Content