Procter & Gamble Pledges $529,000 To Women's Soccer Team

USWNT World Cup Championship parade

U.S. women's national team's victory parade in New York on July 10, 2019. (Johannes Eisele/AFP/Getty Images)

BOSTON (WBZ NewsRadio) — The United States women’s national soccer team shut out the Netherlands 2-0 this month to win their fourth, and second in a row, World Cup championship.

Now, one of the club’s sponsors is stepping up.

Through its Secret deodorant brand, Procter & Gamble donated $529,000 to the team — $23,000 for each of the 23 players on the winning roster to help the women in their fight for equal pay.

The women filed a gender discrimination lawsuit against the United States Soccer Federation in March because of the pay gap between them and the men’s national squad.

Procter & Gamble took out a full page ad in Sunday’s New York Times and implored the federation “to be on the right side of history,” with the message, “Let’s take this moment of celebration to propel women’s sports forward. We urge the U.S. Soccer Federation to be a beacon of strength and end gender pay inequality once and for all.”

WBZ NewsRadio’s Adam Kaufman (@AdamMKaufman) reports

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