Hallmark Apologizes After Pulling Ads Featuring Same-Sex Couples


BOSTON (WBZ NewsRadio) — The Hallmark Channel is in the hot seat after a move, meant to steer away from controversy, sparked more outrage.

After a complaint from the conservative group One Million Moms, the channel stopped airing commercials last week from wedding planning company Zola — featuring same sex-couples at the altar.

Viewers upset with that decision are urging a boycott of the channel.

“I don’t think they should have pulled [the commercial],” one Massachusetts resident said. “People are always going to be mad about things they don’t agree with.”

In a reversal yesterday, Hallmark said they would move to reinstate the commercials and issued an apology.

“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” Hallmark Cards CEO Mike Perry said in a statement. “Hallmark is, and always has been, committed to diversity and inclusion — both in our workplace as well as the products and experiences we create.”

WBZ NewsRadio's Shari Small (@ShariSmallNews) reports

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