As part of the Coors Light "Made To Chill Campaign," the company says it is celebrating those who skip the traditions of Valentines Day by opting to rescue a pup instead.
The beer maker says it will reimburse up to $100 in fees for the first 1,000 eligible families who take a dog home between February 4 and February 21.
The offer follows in the footsteps of Kansas City Chiefs Lineman Derrick Nnadi who paid the adoption fees for 91 dogs at his local shelter after his team won Superbowl LIV.
"With almost half of millennials planning to stay in on Valentine's Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side," said Coors Molson marketing manager Chelsea Parker.
In a press release, Coors said the offer is good for anyone over the age of 21, and no beer purchase is required.
New animal adopters will need to submit a receipt of the adoption fees via text message to the beer company, and they will also need a Venmo account in order to be reimbursed.
Some states are not included - see the full details here.