BOSTON (WBZ NewsRadio) — Family-run Teddie Peanut Butter, of Everett, is working to bring their product to store shelves despite the coronavirus pandemic.
Jamie Hintlian, of the nearly century-old company, said they started asking themselves how to prepare for the crisis.
Hintlian said that by asking the right questions, it’s possible to survive a catastrophe. “It’s no mystery that peanut butter would be one of the items that people would want to have in their kitchen [during the coronavirus pandemic],” he said.
When COVID-19 hit, Hintlian immediately put safety measures in place for workers and set up deals with suppliers to keep the peanut butter on store shelves.
“We do scenario planning throughout the year," he said. "During back-to-school and around the holidays we see a bump."
But the company hasn’t seen anything like this.
By being prepared, Teddie could potentially see another century-long run.
“We do believe that if there is such a thing as post-COVID-19, that grocery business in general will be increased,” Hintlian said.
WBZ NewsRadio's Jeff Brown (@jeffbrownwbz) reports
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