Valentines Day: The Super Bowl for Florists

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CHELSEA (WBZ NewsRadio) — It's a sprint to the finish line on Valentines Day for the local flower shops, arranging bouquets and custom orders, servicing stressed-out sweethearts who procrastinated on the flowers, and making deliveries all over.

WBZ's Shari Small checked in with local florists on the morning of the Valentines rush.

"There was a lot of walking yesterday, I was surprised at that" said Al of Albert's of Brookline, who's been in the business as a florist for thirty years.

As he spoke, he was in the middle of buying more flowers from his wholesaler. Albert's stopped taking orders for delivery on Thursday, so customers trying to deliver roses as a last-minute romantic gesture are out of luck.

"If you didn't put your order in a few days ago -- I mean, if you have to come and pick something out, that's fine, but we're not taking any more orders," Al said.

And this late in the game it's likely you'll get a similar response from other florists, said Al. If you do find yourself empty handed today and really need some flowers, there are options.

"Not to mention other names but you have the supermarkets," Al said. "You have all these people -- and there are people that do that occasionally. They'll end up having to go there, unfortunately."

But even the supermarkets may run dry on a day like today. Maybe try a gas station?

"Maybe so."

WBZ's Shari Small (@ShariSmallNews) has more:

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