BOSTON (WBZNewsRadio) - As Americans settled into a "new normal" after the pandemic, there are a couple of industries that simply haven't bounced back as expected, one of those being movie theaters.
Just last week, it was reported Regal's parent company, Cineworld, was exploring options for bankruptcy after low admissions over the last couple of years. Revenues at the US box office remain nearly 30 percent lower than before the pandemic.
This upcoming Saturday, Sept. 3rd marks National Cinema Day and theaters around the country are celebrating by offering tickets for just $3.
"This day is for movie lovers across the US, celebrating how movies are meant to be seen, on the big screen," said Ken Thewes, Regal Cinema's chief marketing officer.
Regal, AMC and several other theaters are all taking part. Locally, Entertainment Cinemas is jumping in on the celebration, they operate 6 theaters from New Hampshire down to Rhode Island and Cape Cod.
"There's nothing like a big screen." Said Bill Hanney the owner of Entertainment Cinemas.
Some theaters are offering more than just the discounted ticket price. AMC announced it would also offer a $5 drink-popcorn combo.
Find participating theaters on the National Cinema Day website.
WBZ's Tim Dunn reports.