BOSTON (WBZNewsRadio) — Harpoon Brewery is out with a brand new beverage, they say is "crafted for a different kind of buzz." Rec. Weed is a non-alcoholic THC drink made in partnership with Massachusetts' Novel Beverage Company.
"The adult beverage space is constantly evolving. With THC now legalized in states across much of the country – especially here in the Northeast – we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world," said Dan Kenary, CEO and co-founder of Harpoon. "We knew we had to find the right partner to help craft Rec. Weed, and Novel Beverage Co.'s vast knowledge of the industry and strong New England roots made them the ideal team to work with on this release."
As for its taste, Harpoon says Rec. Weed is an "approachable" beverage, made with real passionfruit puree, green tea, and hops. There are 5 milligrams of THC in every can "that encourages consumers to kick back at the end of a long day and unwind with a new kind of drink in their hand."
"Our consumers come to us with an innate curiosity to try new THC products from brands they can trust. Rec. Weed meets them at the intersection of what they want – a buzz through a non-alcoholic and low-calorie beverage that doesn't sacrifice on taste," Donald Wyse, COO of Seagrass Dispensary in Salem, MA. "Both Harpoon's and Novel Beverage Co.'s expertise in their respective fields contributed to creating an exciting product we know our consumers will love. We're excited to roll Rec. Weed out."
This is the second step into the legal recreational-marijuana industry for the parent company of Harpoon, Mass. Bay Brewing Company, who launched Long Trail's CBD Seltzer in 2019.
Rec. Weed will soon be available at recreational dispensaries throughout the state. They'll be sold in 12 oz. cans, with a suggested retail price of $6.99.