Drop A Pin, Get A Pizza. Domino's Rolls Out New Pinpoint Delivery In Boston

BOSTON (WBZNewsRadio) - It's officially summer and Domino's is introducing a brand new way to snag a slice this summer, even if you're somewhere in the throngs of people on Carson Beach or the Public Garden. The pizza-chain is introducing a Pinpoint Delivery system across Boston and the U.S.

The new technology will allow hungry customers to order delivery nearly anywhere. It's the first quick-service restaurant in the U.S. to deliver food all by the drop of a pin.

"Domino's is proud to be the first quick-service restaurant brand in the U.S. to deliver food to customers with the drop of a pin,” said Christopher Thomas-Moore, Domino’s senior vice president – chief digital officer. “We’re always striving to make customers’ experiences even better and more convenient, and Domino’s Pinpoint Delivery does exactly that.”

Using the Domino's app, customers can either drop a pin at their location or type in the traditional address. Customers will be able to track their order in real time, just as you would any other type of delivery. When your food arrives, customers will be able to turn on a visual signal on their phone which will help the driver spot them in a crowd.

“Domino’s has a long history of innovating within the delivery space, dating back to 1960 – from pioneering pizza delivery to launching the industry-first Domino’s Tracker®, and rolling out the largest electric pizza delivery fleet in the country,” said Thomas-Moore. “Delivery innovation is at the core of who we are, so we’re thrilled to give customers a new delivery option by allowing them to receive their order nearly anywhere, with the drop of a pin. No address? No problem. With Domino’s Pinpoint Delivery, customers can get their favorite menu items just about wherever their adventure takes them – whether they’re soaking up the sun at a beach or having a picnic with friends in the park. Domino’s Pinpoint Delivery makes enjoying pizza more accessible than ever.”

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