Photo: Getty Images
BOSTON (WBZ NewsRadio) — Reports say the nation's most famous cookie-hawkers have a problem. Girl Scouts troops across the United States have reported a surplus of more than 15 million boxes, after a bad sales year amid the pandemic.
But here in Massachusetts, things haven't been so grim for the local Girl Scouts. The Girl Scouts of Eastern Massachusetts are completely out of cookies. They expected a dip in sales and planned accordingly, but their online sales were way up — by 432%!
"For our baker, we were — hands down, by a measure of 10X — the highest grossing digital online sellers," said interim CEO Barbara Fortier. The organization pulled it off at least in part by basing their cookie orders on their membership.
The Eastern Massachusetts Girl Scouts chapter also created their own cookie finder app to make their cookies easier to get to.
Despite the banner online year, Fortier said overall sales were down and it would still take years for the Girl Scouts to recover.
WBZ's Karyn Regal (@karynregal) reports:
Follow WBZ NewsRadio: Facebook | Twitter | Instagram | iHeartmedia App