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BOSTON (WBZ NewsRadio) — If you frequent the produce aisle at grocery stores you may find that prices can be steep, but one Boston startup pledged to change that and mend the gap to make healthy foods fit inside the consumer's budget.
"About Fresh" launched their program "Fresh Connect," which allows for families to buy healthy foods using prepaid debit cards that are funded by healthcare providers.
"As a healthcare provider, you're able to set the parameters of eligible healthy food purchases that are aligned with patient-healthcare goals," said About Fresh Chief Executive Officer Josh Trautwein.
As of January, Fresh Connect cards are accepted at local Stop & Shop retail locations, a launch that came as a partnership between the grocery chain and About Fresh, Trautwein said.
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"The launch gives me a whole lot of hope that we're in a position to enact food justice into the future, and make sure that everyone has access to the food that they need to be at their best," Trautwein said. About Fresh said they have 750 cardholders since the launch.
About Fresh also detailed on their website "Fresh Truck," a grocery delivery service that allows for consumers to order online and pickup foods at scheduled locations.
WBZ's Matt Shearer (@MattWBZ) reports
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