Boston Tourism Is On The Mend, Marketers Say

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BOSTON (WBZ NewsRadio) — Boston's tourism industry was the third largest source of revenue statewide, but that was before the pandemic. The Greater Boston Convention & Visitors Bureau said that their meeting this week will host discussions about the future of tourism in Boston.

"We're still on that road to recovery as we all know," said GBCVB President & CEO Martha Sheridan, "we're trying to keep it positive, look forward, to encourage people to explore parts of the city that they may not have considered before. We want people to understand Boston is interesting- it's new."

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But Sheridan said that there's a long way to go, with hotels ending this year at 40% occupancy, where they would normally end at around 84%. With the benefit of hindsight of the pandemic, Sheridan said that the GBCVB has a clear understanding of the impact and safety precautions needed to bring Boston tourism back to full strength.

WBZ's Chris Fama (@CFamaWBZ) reports.

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