Cambridge Gift Card Initiative Aims To Help Needy Families This Holiday

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CAMBRIDGE, Mass. (WBZ NewsRadio) — A gift card initiative is underway in the City of Cambridge to help families in need this holiday season.

Organizers of the initiative say it is a "win win" because local businesses are also benefiting from people's generosity. Mayor Sumbul Siddiqui said her office is partnering with institutions and companies that pledge to buy gift cards from local businesses.

This comes as non-profits in the area see a demand for services go up this year. "It is because of you know, increased cost of grocery items and so many different factors," said Siddiqui.

The goal is to help alleviate some of the pressure residents are facing this holiday season by helping them purchase gifts, food or even a nice meal.

The mayor added they've almost reached their goal of collecting 1,000 gift cards, but it's not too late to get involved.

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"This is just about getting you know, those that are in need some relief and also a way for people to just get involved in the community," said Siddiqui.

She says in addition to helping needy families, this program helps businesses still operating during the pandemic.

They request gift cards be for $50 and for grocery stores, shops and restaurants located in Cambridge. The gift cards can be dropped off at the mayor's office.

After that, gifts cards will be distributed with the help of local non-profits that they have partnered with.

WBZ NewsRadio's James Rojas (@JamesRojasNews) reports:

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