BOSTON (WBZ NewsRadio) — Soon, those foam cups at Dunkin' will be a thing of the past—and with those cups will go the practice of "double cupping."
As of December 1, all New England Dunkin' locations will use a double-walled paper cup.
But that means the popular method of placing a plastic iced coffee cup inside of a foam cup (it keeps your coffee cold and your hand dry) won't be possible anymore.
"Change can be hard, but some relationships are not sustainable, like ours with foam cups," the company wrote. "You may be wondering, 'will this new cup still keep my coffee hot?' Our new double-walled paper cup has heat retention properties that are comparable to the foam cup, meaning coffee will stay hot and hands will be cool—eliminating the need for a sleeve.
To get customers used to the change, The Boston Globe reports, Dunkin' Brands has started a #DoubleCupBreakup campaign.
"Walking carefully with them through that journey is really important," Dunkin' COO Scott Murphy told The Globe. "Not all change is bad, and we’ll get through it."
The paper said the campaign includes phrases like "Consciously Un-cup-ling" and "The Double Cup is Breaking Up," with some stores even handing out Koozies that will serve the same purpose of the double-cup method.