Fenway Park Will Say Goodbye To John Hancock Sign After Current Season

Championship Series - Houston Astros v Boston Red Sox - Game Four

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BOSTON (WBZ NewsRadio) — A longtime feature of Fenway Park will be going away at the end of the season.

Insurance company John Hancock's light-up sign, which has been hanging above centerfield at Fenway for 30 years, will be taken down once the current season finishes because the company is not renewing its sponsorship deal with the Red Sox.

"We are so proud of our 30 years with the Red Sox and all the games, events, and historic moments that our iconic sign has lit up – from winning the 2004 playoff with heroics that broke the curse to unforgettable concerts by legendary artists," said John Hancock chief executive Marianne Harrison.

Meanwhile, Sports Business Journal reported that insurance company MassMutual has agreed with the Red Sox on a 10-year deal to secure rights to a patch on the team's uniforms. The deal would see MassMutual pay $17 million per season for the rights, which could rise to as much as $20 million per season when factoring in performance bonuses.

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