Lasting Threads: Duxbury Clothing Store Opens, Sells 'Slow Fashion'

Photo: Brooke McCarthy / WBZ NewsRadio

DUXBURY, Mass. (WBZ NewsRadio) — With fast fads dominating the fashion industry nowadays, one new store in Duxbury is selling clothes meant to be worn for the long-run.

Wander & Rove off Standish Street has a variety of contemporary women's clothing— everything from accessories to jackets and swimwear, designed to encompass the idea of "slow fashion," a concept that reduces the consumption and production of products to be more sustainable for the environment.

WBZ's Brooke McCarthy got to walk around the shop, where Owner Sarah Jones said all of their merchandise is hand-picked to ensure brands on the shelves meet ethical conditions for their workers and aim to cut down on pollution.

"Allowing more natural materials to be on our bodies everyday is something I compare to natural organic foods. These are just pieces that are timeless, you can wear them for years to come," Jones said.

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According to Wander & Rave's website, sustainable fashion can better protect the future of the planet as organic clothing with materials like cotton, linen, bamboo, hemp, tencel and lyocell, will not send plastic microfibers into the environment when they break down, like some synthetic-threaded brands would.

"Long story short, support the little guys out there because you are supporting a whole lot of people who care and want to see a shift in the fashion industry. By supporting more sustainable brands you too can have an impact on how products are made, how we consume and the people we support," Wander & Rave said in a statement.

WBZ's Brooke McCarthy (@BrookeWBZ) reports.

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