MARBLEHEAD, Mass. (WBZ NewsRadio) — Warwick Cinema has been a hub for cinema in Marblehead for more than one hundred years, and after surviving the pandemic, its owners are looking to reinvent the complex to keep it thriving for years to come.
"We run into people all the time who were either coming to the restaurant or the theater and most of them have been coming here since they were little kids," Warwick Co-Owner Johnny Ray told WBZ's Brooke McCarthy. "One of the things we like to say about this place is 'come for the great food and stay for the entertainment."
Now the theater won't only be showing the latest blockbuster movies. Warwick Cinemas is adding tons of new programming like concerts with local musicians, book signings, art shows, and more. Ray said their first art show in the theater was a success.
"It was a really great event people really enjoyed it," Ray said. "[The artist] brought in her dance team and has a clothing line, and all this happened in the theater."
Concerts have also been a hit too. Ray said the first concert they had drew a sellout crowd. He added they're also launching their own streaming app with exclusive content with the performers that grace the theater's stage.
"We'll have musicians come in and they'll be interviewed," Ray said. "The only place you'll be able to see it is on the Warwick TV app."
The app is available in the Apple app store.
WBZ's Brooke McCarthy (@BrookeWBZ) reports.