Norwell Woman Creates Ice Cream Truck For Dogs

Photo: Kim Tunnicliffe (WBZ NewsRadio)

NORWELL, Mass. (WBZ NewsRadio) — There's nothing better than an ice cream on a hot summer day, and one Norwell entrepreneur is making sure that dogs can enjoy these treats as well.

Jackie Brady is the founder of JB's Doggie Delights, an ice cream truck company that caters specifically to dog owners and their canine friends. Brady, who also runs JB's Indoor Dog Park, came up with the idea for the doggie ice cream truck after the park shut down during the coronavirus pandemic in 2020.

"I said to my husband, 'I'm gonna buy an ice cream truck.' That was the craziest idea he's ever heard," said Brady.

JB's Doggie Delights offer tasty treats like the Pooch-A-Chino and the Frosty Cup, which are made of natural ingredients that are safe for dogs to eat.

"We have a non-fat plain yogurt base, organic peanut butter, fresh fruit, a lot of blueberries, strawberries. Dogs love watermelon," said Brady. "Obviously sugar's not good for the dogs, so we use locally grown honey."

After starting with one truck, Brady now owns a fleet of three trucks that can be rented out for birthday parties and "Yappy Hours" at condominium complexes and apartment buildings.

"[I] never thought this would be something that would just be so exciting and take off," said Brady. "[It] puts smiles on people's faces... and dog's faces."

WBZ's Kim Tunnicliffe (@KimWBZ) reports.

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