BOSTON (WBZ NewsRadio) — Where you get your coffee is kind of like where you get your hair cut—you go to the same place because you know what you're going to get, and you like it.
But now, Panera is trying to shake up the coffee scene with a monthly coffee subscription they hope will sway Dunkin' and Starbucks loyalists.
For $8.99 each month, you can get unlimited coffee from Panera, with refills every two hours. It works with hot and cold coffee, as well as tea.
The Boston Globe reports that Panera CEO Niren Chaudhary called the new plan "the democratization of coffee," and said "We're going to make coffee accessible in a way they've never seen before"—and in addition, the company hopes drawing customers in for cheap coffee will lead to them purchasing items off the breakfast menu they revamped last year.
Is it enough to switch teams? Here's what people told WBZ NewsRadio's James Rojas:
"Yeah, definitely, because I spend $3 a day, that'd be $90 a month."
"No, I'm loyal! You know us, Boston, we're loyal. Once we get something that's close to the heart, we don't let it go."
"Dunkin's close to my job, so it's nice, easy, simple. Panera's all the way down there, and I'm not driving."
"The convenience of like, there's Starbucks everywhere, and I feel like Panera, their locations are not as good. There's one sort of near us, but I feel like we wouldn't go out of our way to do that."
"I love Dunkin', man, who doesn't love Dunkin'? I'm loyal!"
WBZ NewsRadio's James Rojas (@JamesRojasWBZ) reports