BOSTON (WBZ NewsRadio) — Patriots Owner Robert Kraft debuted a new ad during the Patriots and Jets game Sunday that took aim at a recent rise in Antisemitism.
The titled "#StandUpToJewishHate" aired during the second quarter of the Patriots' win Sunday and is funded by the Robert K. Kraft Family Foundation and Kraft's nonprofit the Foundation to Combat Antisemitism.
"Recently many of you have spoken up. We hear you today. We must hear you tomorrow," the ad reads. "There are less than 8 million Jewish people in this country. Fewer than are watching this game. They need you to add your voice."
The ad comes in the wake of the rapper Ye, formerly known as Kanye West, losing his partnerships with companies like Gap and Adidas after making a series of Antisemitic remarks. Celtics Star Jaylen Brown left Ye's Donda Sports agency following his comments.
The NBA and Brooklyn Nets also recently released statements condemning Antisemitism after former Celtic Kyrie Irving appeared to endorse a film considered to be antisemitic. Nets Owner Joe Tsai tweeted out a statement of his own shortly after.
“I’m disappointed that Kyrie appears to support a film based on a book full of anti-semitic disinformation,” Tsai wrote. “I want to sit down and make sure he understands this is hurtful to all of us, and as a man of faith, it is wrong to promote hate based on race, ethnicity, or religion.”
Kraft notably was the 2019 Genesis Prize Laureate, an award he got for his work combatting antisemitism.