BRAINTREE, Mass. (WBZ NewsRadio) — If you're not seeing green already, take a glance at The 1928 Club's menu at TD Garden and you'll find sandwiches with Boston Celtics-themed rolls, something a Braintree bakery is supplying for home games of the NBA Finals.
Greg Acerra's 200,000 square foot bakery at FireKing Baking Company in Braintree has room-sized ovens, automated assembly line machines, and 150 workers all with specific jobs. Acerra told WBZ's Kim Tunnicliffe that making the green buns and rolls for the sandwiches being sold at the Garden involves a lot of food coloring.
"When we run the dough through those machines, we have to strip the whole machine down because that green dough would get in the next run and then someone is getting green bread with spots in it. So, it's a lot of work breaking the machines down and cleaning them," Acerra said.
Even though he says FireKing Baking Company doesn't make any money making the colored products, Acerra is having a blast anyway. At Wednesday night's game Acerra bought 'the Ultimate Champion Cheesesteak,' which featured his green roll, lobster, truffle, and Kobe beef, all for the price of $150.
"Sometimes you just got to have fun with what you do," Acerra said.
Acerra says the effort originated over at Fenway Park, when the FireKing Baking Company crafted red-colored buns for the Red Sox. Officials there loved the idea so much they asked if the bakery could do green-colored buns for the Celtics and black-colored products for the Boston Bruins.
WBZ's Kim Tunnicliffe (@KimWBZ) reports.