Swampscott Woman Creates Baby Formula Exchange Site Amid National Shortage

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SWAMPSCOTT, Mass. (WBZ NewsRadio) — A woman from Swampscott is addressing the national shortage of baby formula in the United States with a "Free Formula Exchange" website, that connects families in need to donors with a surplus of product.

According to her site, Keiko Zoll created the service to be an online tool to meet the dire need for formula across the states, and to take down barriers blocking families from feeding their children. Zoll emphasizes that the resource is not a place of commerce, and instead acts as a mutual aid network with no paid transactions between formula seekers and providers.

The site asks that those with formula to give add their names to the Free Formula Exchange database, something that will only be shared with people who complete formula request forms.

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Zoll says she empathizes with mothers who are trying to find the right formula for their babies, as she too is a mother of a 9-year-old boy.

"I can't imagine trying to navigate that experience from nine years ago in today's baby formula shortage," Zoll wrote on Free Formula Exchange, "I can't make formula appear out of thin air, but I know how to make a website and saw a way to design a simplified solution to connect people in need with people who can help."

For more information on how Free Formula Exchange works, interested parties can visit the site here.

WBZ's Charlie Bergeron (@CharlieBergeron) reports.

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