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BOSTON (WBZ NewsRadio) — An online flower shop is selling roses with a perk... an eternal perk. Espoir Boston sells treated roses to the Boston area that last at least a year before they begin to wilt.
Nadezhda Saliba, the founder of Espoir, is from Bulgaria, where she drew inspiration to create her own eternal rose.
"[It's] the land of the roses and I always wanted to have something to remind me of home," Nadezhda Saliba, founder of Espoir, told WBZ's Suzanne Sausville.
Brandon Saliba says the roses are dehydrated, sprayed with a wax-based solution, then dyed in a variety of colors including red, blue, white, and pink.
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"When someone gives you a bouquet of flowers you have to worry about watering them and then you slowly see them die. The beauty about ours is you don't have to take care of them and you don't have to see them wilt," Saliba said.
The treated roses look, feel, and smell authentic. They are scented to smell like fresh roses, but during October they have included a pumpkin spice scent.
They are opening a pop-up shop at the Seaport Holiday Market in November.
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