BOSTON (WBZ NewsRadio) — TD Bank is a apologizing after one of their ads for debit card replacement service made a reference to Dorchester which some took on social media as racist.
The ad which was on full display inside the bank’s Back Bay branch on Boylston Street was shared on twitter by Reilly Hay on Wednesday.
It read: “When you’re Downtown, but your debit card’s somewhere in Dorchester.”
The sign was taken down on Thursday.
According to Boston.com, TD Bank said that it apologized saying that the sign was the only marketing poster made.
“We are sorry that an ad that appeared in one of our stores was insensitive to the Dorchester community,” the bank said in a statement. “The ad, which was removed today, does not reflect our core values around diversity and inclusion.”
Hay added that the ad subconsciously implies that Dorchester neighborhood is code for stolen.
“If you know Boston stereotypes, you know that lost in Dorchester is code for stolen. Which sucks, because to get stolen from Dorchester you need to go through the concepts of low-income and, most importantly, black and brown.”
Some online made reference to another ad campaign gone wrong.
That one time in 2017 when Samsung had a similar ad in Boston’s South Station referencing Mattapan.
That ad campaign was also taken down down after people called foul.