TD Bank Says Sorry After 'Racist' Ad Mentions Dorchester

BOSTON (WBZ NewsRadio) — TD Bank is a apologizing after one of their ads for debit card replacement service made a reference to Dorchester, which some took on social media as racist.

It read: “When you’re Downtown, but your debit card’s somewhere in Dorchester.”

A photo of the ad, which was on full display inside the bank’s Back Bay branch on Boylston Street, was shared on Twitter by Reilly Hay on Wednesday.

Hay added that the ad subconsciously implies that "lost in Dorchester is code for stolen."

Some online made reference to another ad campaign gone wrong—when Samsung had a similar ad in Boston’s South Station referencing Mattapan in 2017.

That ad campaign was also taken down down after backlash.

According to, TD Bank apologized and said the sign was the only marketing poster made.

“We are sorry that an ad that appeared in one of our stores was insensitive to the Dorchester community,” the bank said in a statement. “The ad, which was removed today, does not reflect our core values around diversity and inclusion.”

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