This is a huge weekend for holiday shopping, with big box stores, online chains, and small businesses alike offering up deep discounts. New data from the Retailers Association of Massachusetts shows our Main Street businesses could really use some holiday love in order to keep them thriving into 2026 and beyond. Jon Hurst, President and CEO of the Retailers Association of Massachusetts, returns to the show to talk with Nichole about the state of our small businesses this season.
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